The Joneses and how it Relates to Affiliate Marketing
A seemingly perfect family moves into a suburban neighborhood, but when it comes to the truth as to why they’re living there, they don’t exactly come clean with their neighbors.
A Bummy Review of The Joneses:
I want to say that this is an absolute must for everyone in our business. Going into the movie, I had no clue what it was actually about since I had “acquired it from a site” only because I saw a few actors I really like… *cough* Demi Moore *cough* Amber Heard *cough* David Duchovny… I meeeean .. Lets move on. So, the movie is basically about a “family” living the grand life in a wealthy community. The twist is that they are really a group of sales people who pretend to be a family while showing off all their great stuff in order to make their neighbors envious of all the glitz and glam they have. In turn they are selling their neighbors on buying everything from frozen sushi plates to high end cars. It’s incredible to see how they are able to use everyday things and make them seem like must have items. As you can guess, there are obvious problems that lie within a “sale” like this and the movie definitely shows a worst case scenario of what a game like this can cause. I kind of want you to watch the movie, so I won’t go too much into the twist at the end and ruin the movie for those of you who haven’t seen it yet. All-in-all, this is a must see movie for us Affiliate Marketers. The acting was good, the plot kept you interest in the movie, it’s an interesting movie subject to start with, and Amanda Heard does what she does best in all her movies by giving us a few seconds of “fine viewing”.
How it Relates to Affiliate Marketing:
I am not going to be obvious and say “well they are salesmen and that’s what we basically are”. There was actually a more interesting lesson I got from this movie. Demi Moore’s character is the “head” of the family and wants to see more production out of her “husband”, David Duchovny. Before this gig he was a car salesman, so he was basically a direct seller. Now he was selling a life or a lifestyle. He had to reach a whole community which is sort of impossible to do one by one. He needed a new plan of attack, which is something all of us can say we have realized once or twice in our careers. Basically, what he came up with was to stop focusing on selling people and work on forming relationships with people of influence. He targeted a young golf course employee / pro and kind of made him a believer in what he was trying to sell. Now he new that through the day, this employee would talk to more people than he ever could. Plus it was this kids JOB to sell since he worked in the golf course’s Pro Shop. In time when the kid saw how well Mr. Jones was using this club or this putter, he would tell other club members about how it improved Mr. Jones’ performance. Basically he planted seeds with targeted people and had them be an extension of his sale. It’s a great way to look at referrals and selling. You always want to make friends and you always want to put your best foot forward when meeting new people because they are an extension of your business. You may not sell them on an idea, but they know people and those are the people you can sell without even meeting them. Its the same with websites. The way you set up a website can effect how your word of mouth goes. For instance, a Facebook “Like” button is a tool or an extension of your sale. A person who likes what you have can press a button and now you have been broadcasted to 500 new people. Its just a thought of mine and something that really stuck out to me while I watched this movie. So in summation, watch the movie and see how Mr. Jones uses the people around him to do the work for him. It’s a cool concept and it may open your eyes a little bit.
7.5 (I’m harsh on my scale. anything above a 7 is a must see)